Gratitude and Financial Virtue

Newswise — When it comes to money, the more grateful we are, the more likely we are to give on behalf of the greater good, according to new research conducted by Northeastern University associate professor of psychology David DeSteno.

The study, funded by the National Science Foundation, found that grateful people act virtuously by giving financially—and not just to the people who caused them to feel grateful in the first place.

A long-standing view has held that individuals tend to act out of self-interest and a drive for personal profit. Under this thinking, a financial decision that favors the greater good requires individuals to “tame” their emotions.

DeSteno argues, conversely, that emotions actually equip individuals to make decisions that foster long-term communal financial gain, even over immediate self-interest. [Article continues here]